Monday, August 24, 2009

Traser Ladyline?


In the world of Tritium watches a true LADIES watch is rare indeed. Sure there are some 3/4 models out there that are generally much larger than most woman want to wear and even those are hard to find. In general, a ladies Tritium watch is non existent. Granted not every woman in the world is clamoring for a ladies Tritium watch but there is definitely a market for it. Especially for woman in the medical profession, military and law enforcement to name a few. (And we get calls from people looking for a good ladies Tritium watch every day.)

So you can understand how excited I was to hear that Traser, makers of nice quality Tritium watches, was making an entire line of Ladies watches! This was something the watch industry was in dire need of and Traser was poised to take full advantage.

Unfortunately, they really dropped the ball. At least in terms of "Ladies" watches. Don't get me wrong, the "Ladyline" by Traser has some Fantastic Models, Great Quality, New Attractive Designs and features you want. So you are asking yourself, If everything is so good, what's the problem? The problem is that the watches are too big. Full size actually! That's right, full size mens watches. In fact, many of them are the same watches they already make. They just simply "Repainted" them and stamped them with "Ladyline" on the label. Take a look at some of the side by side comparisons.


These are the EXACT same watches as the "men's" counterpart. Just with different color combinations/bands.


Literally no difference at all. Same watch, same size, same features. Seems like a copout to me. If you are going to make a ladies line of watches, then make some new watches. Not just repaint the men's watches.

Now to be fair they did develop some legitimately new models (one pictured below). These are great looking models! Some even using PINK Tritium, which is a fantastic touch. And with these being ALL NEW designs, surely they made them an appropriate size, right? Nope, sorry. These models are even BIGGER than the largest mens watch they make. Just how big? 44mm on average. (Most of the mens line is 40mm-42mm).


Of course, I realize that these are Swiss designed watches and as long as we are being objective, you need to have all the facts. Over in Europe ladies are wearing much larger watches then they are here in the USA. In fact, it is not unusual to see a ladies watch push the 50mm barrier... in Europe, but unfortunately we have not quite gotten there here in the USA. So what does this mean for ladies here in the USA looking for a Tritium watch? It looks like you're going to have to continue to wait. The Ladyline from Traser is not the answer to the average consumer here in the States.

So, in the mean time, What do we do with the "Ladyline"? Easy, sell them for what they are. New mens models. (and a few LARGE ladies models) Because aside from the Pink and Blue models, every one of these look quite sharp and could easily be worn by men.

So those looking for some new styles, you're in luck. Those looking for new "ladies" watches, you may need to pass on this one. I just don't think America is ready for these watches just yet.

1 comment:

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