New Steel Colormark by Luminox

Many of our readers fondly remember and often request the old original Luminox Navy Seals Carbon Fiber Watches. These were the original steel Luminox watches and they were "tough as nails," durable and reliable. And perhaps more importantly less expencive then the to of the line steel watches. They hit the sweet spot between tough and affordable. At long last Luminox has re-invented this series as the new Navy Seals Steel Colormark Watches. Once again the cases are all stainless steel and the bezels are carbon fiber resin. But the dial itself is larger and much easier to read and the styling follows the popular Colormark design.

What hasn't changed is the great night illumination of Luminox legendary self powered illumination system. Without having to push a button or expose the timepiece to a light source, the time is continuously visible for up to 25 years! Look at the new Blue and Yellow Tritium combination of this series of watches.

The Luminox Navy Seals Steel Colormark is still made to exceed all Navy Seals specifications for strength, durability, toughness and water resistance (down to a whopping 660 feet). That's why the United States Navy Seals chose Luminox. Luminox developed the very first Navy Seals series back in 1993 to the specifications provided by the US Navy Seals.

Fast forward to 2011 and Luminox is one of the most preferred watches worn by military, law enforcement and emergency personal world wide. Check out more pic's, specifications and ordering information by visiting one of our stores: Gem of the Day, TopFlight Watches or Time 4 Tritium.

Precision Redefined

The Watch Guys are proud to present the world's most accurate watch with a continuously sweeping second hand. Say hello to the Precisionist by Bulova. With a frequency of 262.144 kilohertz, Precisionist offers the highest vibrational frequency available in any watch today. This dramatic increase in frequency diminishes the effect of temperature fluctuations and produces extraordinary precision. Most quartz watches are accurate to 15 seconds a month. Bulova Precisionist is accurate to... 10 seconds... a year. The Precisionist is a quartz watch with a second hand that beats 16 times per second. As a result, the continuous motion of the Precisionist second hand is even more fluid than all mechanical watch second hands that beat only 8 to 10 times per second. This marks the most comprehensive and potentially revolutionary product launch from Bulova since the debut of Accutron 50 years ago. The Precisionist brings the watch industry a new sense of dynamism, an excitement that redefines the expected.

And more than that, it is also VERY nice looking. It is available in four variations that cover a variety of case metals and straps. The overall design is just superb. Everything from the multi-layer carbon-fiber dial to the case with hex head accents is in perfect harmony. I think my personal favorite is the Titanium model with the Ballistic Strap (pictured above) but all four models are really good looking.

And if that wasn't good enough, each watch is depth tested to 300 meters water resistance and feature screw-down crowns, screw-down case backs and are fully ready for any adventure. A watch that is at home in both the office and the extreme corners of the earth. This really is a huge advancement in watches and Bulova. Presicion and Accuracy have truly been redefined.

For more info and ordering information please visit Top Flight Watches. All four models are available with more pictures and detailed information.

The Watch Guys are pleased to present the new Luminox Series 1500 Deep Dive Automatic Watches. Our first look into some of the new watches coming out this Fall from some of our favorite brands. So let's get right to it...

The Deep Diver is limited to a strict 500 pieces worldwide, with very few even to be offered for sale within the United States. The Luminox Deep Diver Automatic is one of the finest watches Luminox has ever created and each watch is individually numbered.

The Deep Dive Series complies with the strict, high standards of the Norm International Standards Organization ISO 6425 for diving watches and even exceeds those standards for visibility in darkness. Of course that's not much of a surprise to those familiar with Luminox.

You see Luminox uses Tritium for the illumination and it is by far the most important feature on any of their watches. The Deep Diver Series 1500 delivers unmatched visibility underwater with ice blue and bright green Luminox Light Technology (LLT) Tritium Gas encased in tiny glass tubes that glow brightly and continuously for up to 25 years.

Notice in the photograph how the unique use of blue and green Tritium lights creates an unusually easy-to-read dial, even in dark, deep waters. and you do not need to "push a button" to read the time perfectly. In fact, this watch will glow brightly even if kept in total darkness 24 hours a day. Luminox actually guarantees the illumination for 10 full years!

Of course that is standard fair for Luminox. But what is unusual is the fact that this Luminox is powered by a mechanical Swiss Made Automatic ETA 2826-2 jeweled selfwinding movement. This movement withstands the rigors of extremely depth diving and requires no battery changes.

The Deep Diver is water resistant to 500 meters (1625 feet) and features an automatic helium release valve and a patented Bezel Locking System that also serves to protect the crown. The case is solid stainless steel. The special design of the Deep Diver Automatic contains custom gaskets, a screw-down crown and case back, an extra-thick sapphire crystal, and an integrated polyurethane rubber dive strap with wet suit polyurethane extension dive strap.

And to top it all off, each Deep Diver Automatic comes in a special water-resistant box which can be used to safely store a mobile phone, camera, or other personal valuables on the rough sea.

Officially available in 3 colors (White, Blue and Orange) it's an impressive watch and will be hard to get a hold of this holiday season. For more information, or to order one for yourself, head on over to Gem of the Day, Topflight Watches or Time4Tritium.

And stay tuned... More new watches are on the way.

Walking a Fine Line: Luminox Battle for Positioning

Over the next few days both Zak (The Watch Guy) and I will be introducing several new Luminox Watches that will be available in extremely limited quantities before Christmas this year. Although almost all of these watches were introduced at the International Watch Fair in Basil, Switzerland in the early Spring, only a select few are making their way onto our shores late this fall. The world wide recession and especially the recession here in the United States are part of the reason for this delay, but Luminox own quest for its position in the marketplace also plays a major roll.

Luminox, as a brand, is torn between their heritage in the United States as a hunting ~ military - law enforcement brand and their Swiss manufacturing heritage as one of the world's finest watches.

Luminox's primary distribution avenue in the U.S. is still hunting and sporting goods stores. These dealers are the folks who brought Luminox to the attention of customers. And it was these dealers who made the original Series I and Series II Navy Seals Dive Watches one of the best selling and most highly regarded watches among law enforcement, sporting enthusiast and military customers in the world. Popularly priced in the $200.00 range in the United States, these watches are tough, accurate, dependable AND AFFORDABLE!

But Luminox parent, Lumondi Corporation in Switzerland, KNOWS that the quality of Luminox rivals and exceeds their better known competitors like Tag Heuer and Breitling. They realize Luminox can make and sell watches in the $1,500.00 to $2,500.00 price points that will easily out perform their competitors.

Back here in the U.S., the large sporting goods network simply cannot even display, let alone sell, watches in these price points.



As I mentioned above, over the next few days, we will show you these higher end Luminox watches like the Series 1500 Deep Diver Automatic pictured on the right, along with some interesting new lower price models. If you want to own one of these luxury Swiss Watches at the upper end you need to RESERVE THEM TODAY. In most cases the U.S. markets will received only tiny quantities, with the major distribution going into Europe and Japan.

Feel free to call Zak or me (Bob) TOLL FREE 1 (888) 243-6329 (weekdays 8:30 am to 6:00 pm) to reserve a watch or to get additional information.

Watch Clearance Savings

That's right! New Deals and New Savings! If you haven't checked out our Clearance Section lately you are really missing out. We have FANTASTIC deals on all kinds of great watches. I promise you won't find a better deal on any watch we offer. Just check out some the watches we have. You won't believe your eyes. We have Citizen, Seiko, Festina, Wenger and MORE! Many of which are 50% off or more!

These are the absolute lowest prices you will ever see! That is, until we lower the price even further!!! That's right, I am prepared to offer a special code right now that gets you an additional 10% Off anything at Gem of the Day! Including the Clearance Items! But you need to act quickly because this offer expires soon (code expires 8/31/10). So how do you get the extra savings? Easy, just type in the code "WatchGuys" during checkout. You will save 10% off anything in your cart!

Luminox Blackout's are IN STOCK!!!

That's right! For a limited time we have the Luminox 3051-BO's in stock and ready to ship. This actually marks the first time since they were released, back in November 2009, that we have had any extra stock. This is Luminox's most popular watch they have ever produced and by far the hardest to get a hold of. Normally people have to wait at least two week and sometimes up to 30+ days. And most shipments are sold out before they ever arrive.

Fortunately, we are now able to supply customers immediately but you need to act quickly. We are estimating that we will once again be out of stock very soon. This is a limited time opportunity. Get your Luminox Blackout today!

There are currently in stock at all three of our stores: Gem of the Day, Time4Tritium and TopFlightWatches

Innovative Watches

Innovation is the watch industry happens in fits and spurts. Sometimes you will see a watch company get truly innovative and begin to push the barrier while others will go generations without actually changing anything substantial. Often the most innovative companies are the ones who are just starting out. People with truly fresh ideas and perspective. People eager to make a difference and wow the world with there idea. Sometimes it hits and sometimes it misses.

Today I want to talk about ONE such company. ONE that developed something truly innovative and is now enjoying great success. I am of course talking about 01 THE ONE. 01 THE ONE is a little company that had a brilliant idea for telling time that was unlike anything anyone had ever seen. Developed by a computer programmer, 01 THE ONE watches would use binary (the base code for all programming) for telling time.

Using LED's and a new format for time telling, 01 THE ONE watches were born. The result is a unique and good looking time piece with a great story. I defy you to wear ONE of there watches and not get a comment from passers by. It's a conversation piece and a great choice for anyone who doesn't want to go with the crowd.

Now reading the time does take a little getting used to but once you wear it for a while it becomes second nature. Personally the original (pictured above) is my favorite but they have developed two alternate versions (pictured below)

My only problem with the latter two is that they seem slightly less true to the original concept of binary time. Still, they are very cool and the most recent is much easier to tell time with. And at the end of the day, if you are looking for something different and innovative, you need to check out 01 THE ONE. This is ONE to keep your eye on.