Innovation is the watch industry happens in fits and spurts. Sometimes you will see a watch company get truly innovative and begin to push the barrier while others will go generations without actually changing anything substantial. Often the most innovative companies are the ones who are just starting out. People with truly fresh ideas and perspective. People eager to make a difference and wow the world with there idea. Sometimes it hits and sometimes it misses.
Today I want to talk about ONE such company. ONE that developed something truly innovative and is now enjoying great success. I am of course talking about 01 THE ONE. 01 THE ONE is a little company that had a brilliant idea for telling time that was unlike anything anyone had ever seen. Developed by a computer programmer, 01 THE ONE watches would use binary (the base code for all programming) for telling time.
Using LED's and a new format for time telling, 01 THE ONE watches were born. The result is a unique and good looking time piece with a great story. I defy you to wear ONE of there watches and not get a comment from passers by. It's a conversation piece and a great choice for anyone who doesn't want to go with the crowd.
Now reading the time does take a little getting used to but once you wear it for a while it becomes second nature. Personally the original (pictured above) is my favorite but they have developed two alternate versions (pictured below)
My only problem with the latter two is that they seem slightly less true to the original concept of binary time. Still, they are very cool and the most recent is much easier to tell time with. And at the end of the day, if you are looking for something different and innovative, you need to check out 01 THE ONE. This is ONE to keep your eye on.