Sure, for the most part you can easily spot the really bad guys but what about the guys that live in the gray area? When it come to watches and watch dealers, the internet has more "gray market" dealers than honest Authorized dealers. So what exactly is a "gray market" dealer and how does it effect you?
A "gray market" dealer is a company that sell the popular brands but does not buy directly from the manufacturer. They get their products from a 3rd party. This is troubling for a lot of reasons. First off, there is no way to guarantee the quality of the product. Because it comes from a 3rd party, there is no telling where it really came from. It could be a referb, used, repaired or even defective watch and because it did not come directly from the manufacturer you often get no warranty. And you really can't blame the manufacturer. I mean they don't know where that watch has been or the condition in which it was sold.
So even if the watch seems to be new and in good condition, you still have no warranty if something goes wrong (and usually nobody tells you that when you buy it). You just assumed you got a really good deal and only find out the bad news when you try to get service. It is not an ideal situation and worse, most customers don't know until it's too late. Well fortunately I am here to help. I can tell you how to find the good deals and buy from the right places.
(Look for authorized badges like these)
The first thing you need to do is identify the good guys. It's not too hard to do. Sometime it's as easy as looking for a "Dealer Badge" and sometimes you have to look a little deeper. The "Dealer Badge" is by far the best tool for finding the good guys. If you see a badge you are usually good to go and most of them are clickable. They will take you directly to the manufacturer's website, to a verification page, which will confirm the websites authorized dealer status. Unfortunately, not every watch manufacturer uses a badge system. So, if no badge is present (or available) the best thing is check out the dealer directly with the manufacturer. Give them a call or go to their website. Every manufacturer has a dealer listing and if you take a few minutes to check out who you are buying from, you can save yourself a lot of heartache down the road. It might be a bit of a hassle but it's worth it in the long run.
Once you find a good reputable dealer, you are good to go. Check out the Clearance page and go wild. Don't see what you want from the Clearence page? Then give them a call. Most every dealer is ready to make a deal. Give them a call and let them know exactly what you are looking for. Most of the time you will get good personal service, a competitive price and a full manufacturers warranty. It's Win, Win, Win. Buy with confidence knowing you got a good deal from an honest well established dealer.