Tuesday, October 31, 2017

The Test of Time


Ten years ago TODAY, October 31, 2007, we added the Citizen Eco-Drive TITANIUM RACING CHRONOGRAPH, model BL5250-02L to our on-line catalog on Gem of the Day.  In the world of watches, especially from the large (gigantic!!!!) Japanese Watch Companies, it is rare for a model to continue to be produced for so many years.  Slow sellers are discontinued almost immediately,  In fact Citizen Watch Company discontinues nearly a third of their line every year!

Yet the Eco-Drive Racing Chronograph has endured for all these years and shows no sign of slowing down.  It has always been one of our top best sellers, and I'm betting it's been a consistent best seller for Citizen, too.

The real question is "Why?" Citizen has produced several hundred (you read that right) models with the identical features of alarm, chronograph, perpetual calendar and dual time zones.  These models have come an gone.  Far fewer have had a TITANIUM CASE and that may well be part of the secret.  Titanium is lightweight and stronger than steel. 

The Eco-Drive Racing Chronograph is water resistant to 200 meters or 660 feet below sea level.  It is suitable for deep diving (although not with the racing leather strap).  The key here is the BL5250-02L is incredibly tough and no one is afraid to wear it under any conditions or circumstances. 

Beyond that you quickly get into subjective features of looks, styling and comfort.  I always felt it was (and still is) one of Citizen's best looking watches,  The gray dial and easy-to-read hands and numbers and subdials create an understated elegance.  

I certainly don't want to underestimate the importance of the battery-free Eco-Drive movement.  Combined with the nearly indestructible Titanium Case, the watch never needs maintenance.  It simply runs and keeps perfect time forever!  The Citizen Eco-Drive Quartz Movement, Caliber E820, is one of the most tested and proven watch movements Citizen has ever made. The power reserve is nearly 6 months and recharges in two hours of sunlight.

How long with the BL5250-02L Citizen Racing Chronograph be available.  Obviously we don't know, but if you buy one today you'll have yours forever!

Available from both Gem of the Day and Top Flight Watches just by clicking the links.


1 comment:

Ripped Off Buyer said...

Beware of buying a watch on Authenticwatches.com. They sell grey goods, the watchmakers warranty is void and the watchmaker can not assure you when buying from them that the watch is new or genuine. The website Authenticwatches.com while pretending to be owbn by Authenticwatches.com, Inc is actually owned by Tranik Enterprises, Inc. In 2005 They specifically filed to change their legal name from Authenticwatches.com, Inc to Tranik Enterprises, Inc.

Here is a question you need to ask yourself: What valid reason could a business have for changing their legal name to something entirely different and then continue to use their old business name, and not list their legal name anywhere on the website, documents, or anywhere, anyone can find it.

Before buying checkout and read the complaints on the better business bureau:

https://www.bbb.org/us/ca/moorpark/profile/jewelry-stores/authenticwatchescom-1236-92003976/complaints

Read about the guy who thought he was buying a new Rolex watch but it came missing all stickers and AW refused to take it back.

Here is AW’s response “Client claims to have received timepiece in a condition other than what was advertised. At no point in time was the timepiece advertised as "new" nor "brand new". At no point in time was the timepiece advertised to come with factory stickers.”

There are many more horror stories on the BBB and other site. Just spend a few minutes searching before you buy. Buyer beware!