A Treasure Has Been Discovered

It's been nearly four years since Florida Keys Watches ceased production of watches and stopped the development of new models.  The unexpected death of the principle owner and the designer of the watch line brought the company to an unexpected and tragic end.  The Key Lido collection, pictured above and below, has become something of a legend, a collectible watch highly sought after and desired by watch aficionados worldwide.  Gem of the Day sold it's last remaining watches two years ago yet they still get requests nearly daily and the Florida Keys Web Page (on the Gem of the Day website) is STILL one of the highest trafficked pages in the entire website.

As real credit to the partnership that founded Florida Keys Watches is that the remaining partners have continued to honor all warranties and repair watches as needed.  It helps that the watches nearly never need repair.  It's almost the perfect watch.

This past week Florida Keys Watches contacted us at Gem of the Day and asked it we would help them liquidate a tiny group of remaining watches they discovered in their vaults.  Of course we instantly agreed.  Originally selling at $475.00, we've agreed to sell the remaining watches for just $299.99 each.  Florida Keys will continue to honor the two year warranty and these watches are new, not refurbished.

REGRETFULLY, WE HAVE SOLD OUT OF ALL OUR FLORIDA KEYS TIME WATCHES. NO ADDITIONAL WATCHES ARE AVAILABLE.

The History of Florida Keys Time

The story of Florida Keys Time is as unique as the watches themselves. Originally founded in 2002 by a group of retired executives of some of the world's largest and most famous watch companies, the goal of Florida Keys Time was simple: Create a series of watches without compromise. Build the best watch possible without regard to cost. Florida Key's founders were tired of the endless compromises made by the big watch companies. In the end, they believed, such compromises only shortchanged the customers.

Using this philosophy, Florida Key's founders insisted the crystals would be highly  scratch resistant synthetic sapphire glass. The case and bracelets are made of be solid titanium for strength and durability combined with very light weight. Naturally the watches would be depth tested to 100 meters (330 feet) below sea level.


The movements in the Lido Collection are at the very leading edge of technology. Because digital displays make multiple functions like alarms, dual time and chronographs easy to use, the watch needed to utilize large digital displays with full bright backlighting using electro-luminescence.


But the watches also needed to have great styling. Florida Keys chose the newest color digital displays, available in Black, Blue, Yellow or Orange. And the digital display can actually be turned off, yet available to the owner at the simple touch of a button.

Development and field testing of the new Lido Collection was done under the most demanding conditions. Just as there was no compromise in the design, there was no compromise in the testing. These are remarkable watches that can handle any sport, any activity, any work conditions and any situation!


The unexpected death of one of the founders of Florida Keys Time brought the company to an end. The watches are loved by owners world wide and remain one of the most demanded watches Gem of the Day has ever carried. We are proud of our long association with the company and the people who originally envisioned this ground breaking watch.

Top Deals at Gem of the Day!

Incredible deals are going on right now at Gem of the Day.  Check out their "Top Deals" web page for discounts OVER 80% OFF!  Click HERE and check it out.  Watches, Gold Jewelry, Bridal Sets, Cameos and more are on sale now!

Watch Clearance!

This is just a friendly reminder of some of the great deals that are going on right now with Gem of the Day. Right now we have items in stock with savings up to 80% OFF! Head over to the Watch Clearance section now to see all the great deals.

Watch Clearance Savings

That's right! New Deals and New Savings! If you haven't checked out our Clearance Section lately you are really missing out. We have FANTASTIC deals on all kinds of great watches. I promise you won't find a better deal on any watch we offer. Just check out some the watches we have. You won't believe your eyes. We have Citizen, Seiko, Festina, Wenger and MORE! Many of which are 50% off or more!

These are the absolute lowest prices you will ever see! That is, until we lower the price even further!!! That's right, I am prepared to offer a special code right now that gets you an additional 10% Off anything at Gem of the Day! Including the Clearance Items! But you need to act quickly because this offer expires soon (code expires 8/31/10). So how do you get the extra savings? Easy, just type in the code "WatchGuys" during checkout. You will save 10% off anything in your cart!

Clearence Savings

I just recently posted an article about saving money while still shopping with Authorized Dealers. In that spirit I thought I would post up some of the fantastic deals we have going on right now at Gem of the Day, TopFlightWatches and Time4Tritium.

Each of our sites have a special Clearance section that showcases some of our best deals. Special deals you won't find anywhere else. For example, we currently have deals like this...

PRICE DROP!
DOWN TO $139.00

Wenger #70832

This Wenger watch has a retail of $400.00 but we have it for the Special Price of $139.00!!! That is a savings of OVER %65 Off! And the best part is that Gem of the Day is an Authorized Dealer. That means you get a Brand New watch fully boxed, with the Full 3-Year Manufacturer's Warranty.

Saving money and buying with confidence has never been so easy. For more deals like this one check out the clearance pages for each of our sites.

Gemday Clearance - http://www.gemday.com/watches/clearance.shtml
TopFlight Clearance - http://www.topflightwatches.com/deals.cfm
Time4Tritium Clearance - http://www.time4tritium.com/deals.cfm

We are Authorized Dealers for EVERY Brand we sell.

Saving money, but at what cost?

Still looking for the best deals? Of course you are. We all are. The economy is still uncertain and people are still very aware of every penny they spend. Everyone is looking to get the best deals on each item they buy. Nothing wrong with that. It's just good business. Why pay more for the same item? There really is no good reason, as long as you buy from the right places. You see the Internet is a wonderful medium. It connects us with the entire world, which is wonderful, but it also has it's down side. You see, not everybody is good and honest.

Sure, for the most part you can easily spot the really bad guys but what about the guys that live in the gray area? When it come to watches and watch dealers, the internet has more "gray market" dealers than honest Authorized dealers. So what exactly is a "gray market" dealer and how does it effect you?

A "gray market" dealer is a company that sell the popular brands but does not buy directly from the manufacturer. They get their products from a 3rd party. This is troubling for a lot of reasons. First off, there is no way to guarantee the quality of the product. Because it comes from a 3rd party, there is no telling where it really came from. It could be a referb, used, repaired or even defective watch and because it did not come directly from the manufacturer you often get no warranty. And you really can't blame the manufacturer. I mean they don't know where that watch has been or the condition in which it was sold.

So even if the watch seems to be new and in good condition, you still have no warranty if something goes wrong (and usually nobody tells you that when you buy it). You just assumed you got a really good deal and only find out the bad news when you try to get service. It is not an ideal situation and worse, most customers don't know until it's too late. Well fortunately I am here to help. I can tell you how to find the good deals and buy from the right places.

(Look for authorized badges like these)

The first thing you need to do is identify the good guys. It's not too hard to do. Sometime it's as easy as looking for a "Dealer Badge" and sometimes you have to look a little deeper. The "Dealer Badge" is by far the best tool for finding the good guys. If you see a badge you are usually good to go and most of them are clickable. They will take you directly to the manufacturer's website, to a verification page, which will confirm the websites authorized dealer status. Unfortunately, not every watch manufacturer uses a badge system. So, if no badge is present (or available) the best thing is check out the dealer directly with the manufacturer. Give them a call or go to their website. Every manufacturer has a dealer listing and if you take a few minutes to check out who you are buying from, you can save yourself a lot of heartache down the road. It might be a bit of a hassle but it's worth it in the long run.

Once you find a good reputable dealer, you are good to go. Check out the Clearance page and go wild. Don't see what you want from the Clearence page? Then give them a call. Most every dealer is ready to make a deal. Give them a call and let them know exactly what you are looking for. Most of the time you will get good personal service, a competitive price and a full manufacturers warranty. It's Win, Win, Win. Buy with confidence knowing you got a good deal from an honest well established dealer.

Let's Make a Deal...

Good watch deals are out there and we know you're out there looking for them. Now more than ever people are really taking the time to search for the best deal they can get. And why not? People love to save money and there is a certain satisfaction that comes with finding a great bargain. It's that natural instinct to "win" and the feeling that comes with success. It's part of the reason sites like eBay are so popular, But when it comes right down to it, shopping for a deal can be a hassle. You have to spend a lot of time searching and half of the time you don't even know who you're buying from. Is this person an Authorized Dealer? Will I get a warranty? And what happens if I don't like it? Am I stuck with it just because I got a good deal? This can all be a little scary.

Fortunately, there is a solution... Good deals from good people. That's right, you can get a great deal on a watch and never worry about the hassle. How? Simply be visiting the good folks at Gem of the Day. Sure, you may already be aware of their every day low prices, low price guarantee, and the best return policy in the business but did you know about the newly redesigned Clearance Section? No? Well, stop what you're doing and head over there to check it out. Seriously, stop what you're doing... Why are you still reading? I'll wait...

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Are you back yet? Good. Well as you can see, they have an ever growing selection of great deals. All kinds of brands and styles and you never know what is going to pop up next. Plus the real kicker is that the prices keep going down until the watches are sold out. Think the deals are good today? Check back tomorrow and watch the prices fall. Of course if you wait too long the watch will be gone for good so you have to act quickly if you see a watch you really like. All of the items on that page are very limited so I recommend you keep a watchful eye. Many of them come and go in a single day.

And if that wasn't good enough, one of the best parts is that you're buying from Gem of the Day. That means you get all of the benefits that they offer. They are Authorized Dealers for every watch they sell so everything comes with the FULL Manufactures Warranty. No more guessing, With Gem of the Day it's guaranteed. Plus, you get the same industry leading 30-Day No Hassle Return, even if you wear the watch!!! That's right, you can get a great deal and try it out for yourself. Keep it 30-Days and still return it if you are not 100% satisfied. You just can't beat a deal like that. So go ahead and check it out for yourself. No really... go.