It's been nearly four years since Florida Keys Watches ceased production of watches and stopped the development of new models. The unexpected death of the principle owner and the designer of the watch line brought the company to an unexpected and tragic end. The Key Lido collection, pictured above and below, has become something of a legend, a collectible watch highly sought after and desired by watch aficionados worldwide. Gem of the Day sold it's last remaining watches two years ago yet they still get requests nearly daily and the Florida Keys Web Page (on the Gem of the Day website) is STILL one of the highest trafficked pages in the entire website.
As real credit to the partnership that founded Florida Keys Watches is that the remaining partners have continued to honor all warranties and repair watches as needed. It helps that the watches nearly never need repair. It's almost the perfect watch.
This past week Florida Keys Watches contacted us at Gem of the Day and asked it we would help them liquidate a tiny group of remaining watches they discovered in their vaults. Of course we instantly agreed. Originally selling at $475.00, we've agreed to sell the remaining watches for just $299.99 each. Florida Keys will continue to honor the two year warranty and these watches are new, not refurbished.
REGRETFULLY, WE HAVE SOLD OUT OF ALL OUR FLORIDA KEYS TIME WATCHES. NO ADDITIONAL WATCHES ARE AVAILABLE.
The History of Florida Keys Time
The story of Florida Keys Time is as unique as the watches themselves. Originally founded in 2002 by a group of retired executives of some of the world's largest and most famous watch companies, the goal of Florida Keys Time was simple: Create a series of watches without compromise. Build the best watch possible without regard to cost. Florida Key's founders were tired of the endless compromises made by the big watch companies. In the end, they believed, such compromises only shortchanged the customers.
Using this philosophy, Florida Key's founders insisted the crystals would be highly scratch resistant synthetic sapphire glass. The case and bracelets are made of be solid titanium for strength and durability combined with very light weight. Naturally the watches would be depth tested to 100 meters (330 feet) below sea level.
The movements in the Lido Collection are at the very leading edge of technology. Because digital displays make multiple functions like alarms, dual time and chronographs easy to use, the watch needed to utilize large digital displays with full bright backlighting using electro-luminescence.
But the watches also needed to have great styling. Florida Keys chose the newest color digital displays, available in Black, Blue, Yellow or Orange. And the digital display can actually be turned off, yet available to the owner at the simple touch of a button.
Development and field testing of the new Lido Collection was done under the most demanding conditions. Just as there was no compromise in the design, there was no compromise in the testing. These are remarkable watches that can handle any sport, any activity, any work conditions and any situation!
The unexpected death of one of the founders of Florida Keys Time brought the company to an end. The watches are loved by owners world wide and remain one of the most demanded watches Gem of the Day has ever carried. We are proud of our long association with the company and the people who originally envisioned this ground breaking watch.
